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Organic vs local claims: substitutes or complements for wine consumers? A marketing analysis with a discrete choice experiment
Daniel VECCHIATO, Francesco MARANGON, Stefania TROIANO, Tiziano TEMPESTA
Published online: 8 June 2016Organic vs local claims: substitutes or complements for wine consumers? A marketing analysis with a discrete choice experiment
Daniel VECCHIATO, Francesco MARANGON, Stefania TROIANO, Tiziano TEMPESTA
Published online: 8 June 2016
