Explorer le comportement des consommateurs vis-à-vis des aliments agroécologiques en Algérie: Profil sociodémographique, motivations et contraintes à la consommation

The aim of this article is to analyse the behaviour of consumers of agroecological products in Algeria. The analysis is based on data from a direct survey of 40 consumers of agro-ecological products who are adherents of the solidarity initiative for authentic farmers in Algiers, and another online survey of 315 individuals. The main results show that: more than a third of those surveyed online regularly consume agroecological foods; consumption of these foods varied according to age, income level and household structure; the motivations are mainly linked to the expected health
benefits and quality of the food; the constraints on consumption are the lack of availability and the high prices of these products on the domestic market. Despite the limitations to the generalisation of the results, this exploratory research provides useful information for economic operators to develop marketing strategies and indicates the action’s levers of public authorities to design and implement policies to promote sustainable food