La segmentation du marché oléicole. Quelles politiques de régulation du marché d’huile d’olive en Algérie?
New Medit, vol 15, n.3, (September 2016), pp. 19-28
Ouassila LAMANI*, Hélène ILBERT**
Language: FR
Jel classification: : L66, Q13, Q18
Global competition between olive oil producing countries is becoming more and more intense in response to growing needs of consumers in terms of nutritional quality, traceability, manufacturing conditions and processes. Therefore, businesses and stakeholders involved in the olive oils sector have to implement specific governance modes and segmentation strategies. The objective of this study is to analyze the olive oil’s market segmentation process in a southern Mediterranean country. After analyzing the segmentation strategies applied by some EU countries,
and which vary from country to country, emphasis is laid on strategies adopted by southern Mediterranean countries. These strategies are mapped out by the governments which put in place management and monitoring administrative procedures to comply with legal requirements and international standards.
Market segmentation, policy, regulation, olive oil, Mediterranean region
