The objective of this paper is to identify the influencing factors of farmers’ willingness for early adoption of enhanced irrigation technologies in Tunisia. We estimate a multinomial logit model with data from 931 farmers in Central (Chebika) and Northern (Fernana) of Tunisia. Regression results reveal that early adoption is positively influenced by levels of extension service quality, trust in farmers’ associations and extension agents, farmer’s perception towards the innovation, credit access, and off-farm income. However, it is negatively affected by market access issues, risk aversion, and age. Risk, trust, and perception towards technology are important factors in driving early adoption decision. The findings imply that farmers training on water conservation technologies, financial support for innovation adoption, awareness of young farmers about the opportunities of agricultural innovation, incentives to farmers’ associations in order to improve their market access, and inclusive participatory approaches during technology generation and transfer are all accelerators of early adoption speed of innovations by farmers.
