Agricultural development in southern regions of Tunisia have often focused on a few very prominent products, such as dates and olive oil. Promoting traditional agricultural products in these regions could help foster a more resilient development trajectory. This study analyses the characteristics, development challenges and propects of Zarazi table olives in Beni Khedache (Medenine Governorate). This product is characterised by well-defined traditional production and processing practices. However, use of these olives is limited to home consumption due to a lack of market outlets. Local inhabitants and development actors have paid little attention to this product, but workshops with these actors have helped shed light on its potential, alongside discussions on possible actions to promote the development of a Zarazi table olive value chain.