Forces, Faiblesses, Opportunités et Menaces de la filière oléicole en Tunisie
New Medit, vol 12, n.4, (December 2013), pp. 35-45
Jel classification: Q13, L66
Available information indicates that the future performance of the olive oil sectorin Tunisia depends on a series of external and internal factors. External factors arerelated to global market dynamics (supply, demand and trade) and new provisions for market liberalization (Common Market Organization for olive oil and table olives,WTO negotiations and bilateral and regional agreements). Internal factors are related to production and export system in Tunisia. Based on this hypothesis, the purpose of this paper is to provide an overall assessment of these factors by analyzing the main strengths, weaknesses, opportunities and threats, related to their current and future developments. The research uses two methods. The first called SWOT is a diagnostic framework and strategic thinking and a universal, simple and popular decision support tool. The second called Delphi provides the most reliable consensus of a panel of experts using a systematic approach involving several steps to gather views. The information used come from the literature synthesis of a series of studies and results of a survey carried out in 2006 in two rounds with 19 experts that perform different functions in the olive oil sector.
market, policy, competitiveness, olive oil, Tunisia, WTO, CMO, SWOT, Delphi