Labellisation des huiles d’olive algériennes: contraintes et opportunités du processus?
New Medit, Vol 12, n. 2, (June 2013), pp. 35-46
Jel classifications: L66, O25, Q13
The Algerian olive oil sector is one of the least competitive in the Mediterraneanregion even if the Algerian olive oil displays some potential assets not valued yetunder a geographical indication. Our work aims to answer the question of whyand how the labeling process of the Algerian olive oil could meet the low competitivenessof standard products, strong competition on the world market andthe demand for differentiation by consumers. Our results showed that the Algerianolive oil by its quality and strong links to the terroir and culture of mountainpopulations may gain some market share on the oil market by an indication oforigin valorization process. Companies’ ability to mobilize rural mountain tovalue this product appears as a precondition of the labeling process. Reclaimingthis heritage and institutional support seems also necessary.
Olive oil, Algeria, labeling, food industry, geographical indications