Country-of-Origin labelling for the Italian early potato supply chain
New Medit, vol 12, n.1, (March 2013), pp. 37-48
Jel classification: Q13, Q17, L22
By means of cost-benefit analysis, we assess whether it is worth introducing a traceability protocol in Italy, which allows to ascertain the area of origin of early potatoes. Until recently, early potato was a major export product in southern Italy. However, in the last ten years the sector has clearly stagnated. Our study seems to show that a country-of-origin labelling (COOL) policy – if appropriately implemented – could make this product competitive once again.
early potato, cost-benefit analysis, traceability, COOL – country of origin labelling