The wine distribution systems over the world: an explorative survey
New Medit, vol 11, n.4, (December 2012), pp. 23-32
Jel classification: Q13, Q17
The purpose of this paper is to show the diversity in the areas of consumption and purchase channels, to highlight the dynamics of evolution still in progress in order to understand the wine distribution systems; it also tries to provide a useful interpretation for the orientation of commercial promotion and development in the various countries of wine destination. The work is divided as follows: firstly, we provide summary notes on wine distribution system, through a complete picture of access points to wine consumption, both for off-trade and on-trade channels, in addition to the role of distribution intermediaries. The research is illustrated, with indication of the methodology used and the analysis of the data collected. Finally, based on the results of the research, we raise some brief remarks on the work carried out and provide some indications that stem from our analysis.
wine market, distribution system, wine trade channels