Tourists’ attitudes and opinions on the features of coastal agritourisms: the case of Istria County, Croatia
New Medit, vol 9, n.2, (June 2010), pp. 56-64
Jel classification: Q180, O180
The aim of this paper is to review the recent trends of potential demand for rural tourism in Istria County, considering the socio-economic and demographic features of tourists staying in the hotels of this region. The characteristics of the niche market are outlined based on a market research which was conducted using probit (and logit) regressions and cluster analysis. The results of the logit model estimation pointed out that preference for organic food consumption was an important factor determining demand for rural tourism as well as a higher income of the respondents. The view of this model is supported by wealthy respondents who prefer the consumption of organic food and rural tourism and form, therefore, an independent and self-sustaining cluster. Consequently, it would be appropriate to further promote or at least strongly recommend a rural tourism policy integrating organic farming and high quality products in the rural environment in order to attract wealthier tourists.
rural tourism, organic food, probit and logit regression, cluster analysis, survey, Istria County