Web quality as a determining factor in the online retailing of organic products in Spain
New Medit, vol 15, n.2, (June 2016), pp. 28-36
Jel classification: L11, L81, Q57
The purpose of this study was to examine the online offering of organic products by the main food retail chains operating in Spain and compare it with that of a prominent virtual organisation which specialises in organic food. The quality of the websites of these organizations was also contrasted. The results confirm that a quality website for the distribution of organic products reduces the factors that inhibit organic product consumption and that the major retail distribution chains operating in Spain do not currently offer a range that would be sufficient to satisfy all the requirements of an organic product consumer.
electronic commerce, organic foods, retail distribution chains, virtual organisation