Analyse de la qualité perçue des viandes par le consommateur Tunisien
New Medit, vol 11, n.4, (December 2012), pp. 33-40
Jel classification: C14, Q13
In Tunisia, meat consumption has known significant quantitative changes over the last years. Food crises have deeply affected the behaviour of consumers towards the quality of products. The present work aims at analyzing the Tunisian consumers’ perception of meat quality. Four dimensions of quality, i.e. “appearance and experience”, “control and guarantee”, “healthiness and diseases”, “professional salesman and purchase place” and four specific consumer types based on their socio-demographic and economic profiles were identified by means of factor and cluster analysis. One third of consumers (30%) are “indifferent” towards all quality attributes and belong to the underprivileged households situated in the south of the country. A low number of “reasonable” consumers are only attached to visual or experienced quality attributes but a more significant share of consumers (40%) seeks attributes related to control and guarantee attributes (brand, origin, controlled product). This type of consumers has higher education and income level.
Moreover, a fifth group of consumers is more concerned with healthiness attributes and is represented by older consumers who live especially in the coastal areas of the country. The development of retail will undoubtedly contribute to modifying meat quality perception in Tunisia.
meat quality, intrinsic and extrinsic attributes, consumer behaviour, factor and cluster analysis, Tunisia