Identification des profils des visiteurs des aires protégées en Tunisie. Cas des parcs nationaux Ichkeul et El Feija
New Medit, vol 9, n.3, (September 2010), pp. 65-69
Jel classification: Q260
The aim of this study was to identify the visitor profile in Ichkeul and El Feija national parks in Tunisia. A segmentation work was carried out by applying a behavioural approach. The results showed that three different profiles could be distinguished based on the visitors socio-professional characteristics and the visit motivation. Knowing the profiles is crucial to orient the community investment policies in order to promote the development of national parks for ecotourism and recreational purposes.
national parks, Tunisia, ecotourism, profiles